Top 5 Film & Television Apps Performance in Ghana for Q2 2023

In the second quarter of 2023, the performance of the top 5 Film & Television applications in Ghana showed varied trends across weekly downloads, revenue, and active users.

Netflix demonstrated a consistent pattern in weekly downloads, maintaining figures between 10K and 14K. The app’s weekly revenue saw fluctuations, peaking at $195 in late March and ending the quarter at $183. The active users ranged from approximately 670K to 710K, showing a stable user base throughout the period.

StarTimes ON-Live TV, Football experienced a decline in weekly downloads during the early part of the quarter, dropping from 15.7K to a low of 6.2K in late May, before rebounding to 13K by the end of June. Revenue remained minimal, with the highest weekly revenue recorded at $21 in late April. Active users decreased from 41.5K in late March to 28.1K by the end of June.

2С TV saw a steady decline in weekly downloads, starting at 5.2K and dropping to around 3.4K by mid-May, before slightly recovering to 4.4K at the end of June. Active users remained relatively stable, fluctuating between 28.7K and 31.8K throughout the quarter.

MyDStv Africa had a variable download trend, with figures ranging from 3.8K to 4.6K. Active users also showed fluctuations, starting at 58.7K and ending the quarter at 59.1K, peaking at 62K in mid-April.

DStv maintained a steady download rate with minor fluctuations, starting at 4.5K and ending at 2.6K. Active users showed a downward trend, starting at 144.6K and decreasing to 121.1K by the end of June.

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